Oral care Marketing tips that help every clinic grow
Why is dental care marketing essential for clinics
Challenge us with creative ideas
Nowadays, oral health specialists face challenges like never before. Whether it's about competition or a battle against declining reimbursements, more and more oral health specialists are realizing that effective online marketing for oral health is essential for the growth of an oral health practice. As a healthcare marketing specialist, we help practices to differentiate themselves from the competition.
What does online marketing mean for oral health?
In the current technological age in which we live, everyone uses Google. Your potential patient will also most likely be looking for a new dental hygienist or dentist in their area on Google. Therefore, the online presence of practices is very important. A properly functioning website and good communication between patient and dentist or dental hygienist is essential for practices. However, it does not stop there, with the increase in oral health specialists, it is natural that one must increasingly distinguish oneself from the competition in order to actually achieve growth.
1. Use Google Ads to attract new oral health customers
A potential patient with oral health complaints looking for solutions will most likely pick up their phone and start searching on Google. On Google, you can position your practice in two ways: organically also known as SEO or with advertisements. Google Ads ensures that you appear at the top of the search page. As an oral health practice, you can take advantage of this by turning on Google Ads to attract new customers.
If the schedules of all oral health specialists are full, then turn off your Google Ads campaigns until you need them again.
Moreover, the ads are only displayed locally (e.g. within a radius of 3 kilometers from your practice) to only attract realistic potential patients and not to display your ad in Amsterdam if your dentist practice is in Dubai.
2. Oral health SEO to be found better
SEO is a part of online marketing that stands for Search Engine Optimization. SEO can ensure that your oral health practice is found better by potential patients. This way you can be found on various search terms that are relevant to your oral health services even if the customer is not looking for an oral health specialist.
Example: a person with toothache will search on Google for 'how can I reduce my toothache' as he or she wants to get rid of the toothache. How can you respond to this as an oral health practice? Answer the patient's questions and provide added value. This will raise your dentist practice website when a potential patient makes a search action. This means that writing a blog with answers to questions about toothache will help to become visible to people with toothache. This happens organically and does not have to be paid for.
You can also use local SEO to rank higher in Google in a certain region or city.
3. Facebook Remarketing campaigns for an oral health practice
After taking the first two steps, the number of visitors to the oral health practice website will have gone up significantly, but of course not every visitor converts into a conversion to patient/customer. However, these have been interested visitors. A Facebook Remarketing campaign can respond to this and gives you the opportunity to approach your visitors who have left the website again. You've probably already experienced that you visited a website and you keep seeing them back on Social Media. That's exactly what this is. Instead of spending a large budget on people who are not interested, you spend your marketing budget efficiently and effectively on potential patients who already know you, have visited your website but have not yet converted into a conversion. Below is an illustration of this process to get a better picture.
4. E-mail Marketing for communication with your oral health patients
Email Marketing for oral health practices is the most cost-effective way to promote your practice by communicating with existing customers. Of course, we are not talking about spamming customers here, but about professionally sharing news and tips related to dentistry and oral health. An example of this is reminding patients with an additional insurance package at the end of the year not to forget their 'unused treatments' and to make use of them if they need to.
5. Content Marketing for the oral health practice
Content marketing costs less than traditional marketing strategies, but it does increase the number of leads and conversion rates. Content marketing is a strategic marketing approach that focuses on creating and distributing valuable content to inform, attract and retain patients. When used correctly, content marketing can be one of the most promising marketing ideas for the oral health practice. At KSN Studios, our experts are trained to create and distribute content in a way that helps you reach and inform new patients about your services and improve your online reputation.
Do you want to brainstorm with a professional? Let us know if you are interested.
