Dentist marketing tips that help every clinic grow

Today, dentists face challenges like never before. Whether it's competition or a battle against declining reimbursements, more and more dentists have come to understand that effective online marketing for dentists is essential for the growth of a dental practice. As a healthcare marketing specialist, we help practices differentiate themselves from the competition. 

What does online marketing mean for dental practices?

In the current technological era we live in, everyone searches on Google. Your potential patient is most likely searching on Google for a new dentist in their area. This makes the online presence of practices very important. A well-functioning website and good communication between patient and dentist are essential for practices. However, it doesn't stop there. With the increase in the number of dentists, it is obvious that one must differentiate oneself from the competition in order to achieve real growth. 

1. Use Google Ads to attract new dental clients

A potential patient with oral care issues who is looking for solutions is likely to take out their phone and start searching on Google. On Google, you can position your practice in two ways: organically, also known as SEO, or with advertisements. Google Ads ensures that you appear at the top of the search page. As a dental practice, you can leverage this by using Google Ads to attract new clients. 

If the schedules of all dentists are full, turn off your Google Ads campaigns until you need them again. 

Moreover, the ads are displayed only locally (e.g., within a 3-kilometer radius of your practice) to attract only realistic potential patients and not show your ad in Amsterdam if your dental practice is in Dubai. 

‍

2. Dental SEO to improve visibility

SEO is a part of online marketing that stands for Search Engine Optimization. SEO can help your dental practice be better discovered by potential patients. This way, you can be found on various search terms relevant to your oral care services, even if the customer is not specifically searching for a dentist.

For example, a person with a toothache will search on Google for "how can I reduce my toothache" since they want relief from their toothache. How can you respond to this as a dental practice? Answer the patient's questions and provide added value. This will cause your dental practice website to appear higher in search results when a potential patient searches. This happens organically and does not need to be paid for. 

You can also use local SEO to rank higher in Google within a specific region or city.

3. Facebook Remarketing campaigns for a dental practice

After taking the first two steps, the number of visitors to the dental practice website will have significantly increased. However, not every visitor converts into a patient/customer. These visitors have shown interest. A Facebook Remarketing campaign can capitalize on this and give you the opportunity to reconnect with visitors who have left your website. You may have experienced visiting a website and then seeing it repeatedly on social media. That's exactly what this is. Instead of spending a large budget on people who are not interested, you can use your marketing budget efficiently and effectively on potential patients who already know you, have visited your website but have not yet converted. The illustration below provides a better understanding of this process.

4. Email Marketing for communication with your dental patients

Email Marketing for dental practices is the most cost-effective way to promote your practice by communicating with existing clients. Of course, we are not talking about spamming customers, but professionally sharing news and tips related to dentistry and oral care. For example, at the end of the year, remind patients with an additional insurance package not to forget their "unused treatments" and to take advantage of them if needed. 

5. Content Marketing for the dental practice

Content marketing costs less than traditional marketing strategies, but it increases the number of leads and conversion rates. Content marketing is a strategic marketing approach that focuses on creating and distributing valuable content to inform, attract, and retain patients. When used correctly, content marketing can be one of the most promising marketing ideas for dental practices. At KSN Studios, our experts are trained to create and distribute content in a way that helps you reach new patients, inform them about your services, and improve your online reputation.

‍

‍