Physiotherapy marketing tips that help any Clinic grow

Nowadays, physiotherapists are facing challenges like never before. Whether it's competition or a fight against declining reimbursements, more and more physiotherapists have come to understand that effective online marketing for physiotherapy is essential for the growth of a physiotherapy practice. As a healthcare marketing specialist, we help practices stand out from the competition. 

‍

What does online marketing mean for physiotherapy practices?

‍

In the current technological age in which we live, everyone uses Google. Your potential patient will therefore most likely be looking for a physiotherapist near them on Google. As a result, the online presence of practices is very important. A properly functioning website and good communication between patient and therapist is essential for practices. However, it doesn't stop there, with the increase of physiotherapists it is only natural that one needs to be able to differentiate more from the competition in order to actually realize growth. 

1. Use Google Ads to attract new physiotherapy clients

A potential patient with bodily complaints looking for solutions will most likely take out their phone and start searching on Google. On Google, you can position your practice in two ways: organically also known as SEO or with advertisements. Google Ads ensures that you come up at the top of the search page. As a physiotherapy practice, you can respond to this smartly by turning on Google Ads to attract new clients. 

If the schedules of all therapists are full, turn off your Google Ads campaigns until you need them again. 

Incidentally, the ads are only displayed locally (e.g. within a radius of 3 kilometers from your practice) to attract only realistic potential patients and not to display your ad in Amsterdam if your physiotherapy practice is in Dubai. 

2. Physiotherapist SEO to be found better

SEO is a part of online marketing that stands for Search Engine Optimization. SEO can ensure that your physiotherapy practice is better found by potential patients. In this way, you can be found on various search terms that are relevant to your healthcare offer even if the customer is not looking for physiotherapy.

Example: a person with shoulder complaints will search Google for 'exercises for shoulder complaints' since they want to get rid of their body complaints. How can you respond to this as a physiotherapy practice? Answer the patient's questions and provide added value. This will bring up your physiotherapy practice website during a potential patient's search action. This means that writing a blog with answers to questions related to shoulder complaints will help to become visible to people with shoulder complaints. This happens organically and does not need to be paid for. 

You can also use local SEO to score higher in Google in a certain region or city.

3. Facebook Remarketing campaigns for a physio practice

After taking the first two steps, the number of visitors to the physio practice website will have increased significantly, but of course not every visitor converts into a conversion to patient/customer. These have been interested visitors. A Facebook Remarketing campaign can respond to this and gives you the opportunity to approach your visitors who have left the website again. You've probably already experienced visiting a website and you keep seeing them back on Social Media. That's exactly what this is. Instead of spending a large budget on people who are not interested, you spend your marketing budget efficiently and effectively on potential patients who already know you, have visited your website but have not yet converted to a conversion. Below is an illustration of this process to get a better picture.

4. Email Marketing for communication with your physiotherapy patients

Email Marketing for physiotherapy practices is the most cost-effective way to promote your practice by communicating with existing customers. Of course, we are not talking about spamming customers here, but professionally sharing news and tips about physiotherapy and body complaints. An example of this is reminding patients with an additional insurance package at the end of the year not to forget their 'unused treatments' and to use them if they need them. 

5. Content Marketing for the physio practice

Content marketing costs less than traditional marketing strategies, but it does increase the number of leads and conversion rates. Content marketing is a strategic marketing approach focused on creating and distributing valuable content to inform, attract, and retain patients. When used correctly, content marketing can be one of the most promising marketing ideas for the physiotherapy practice. At KSN Studios, our experts are trained to create and distribute content in a way that helps you reach and inform new patients about your services and improve your online reputation.

‍

‍